{"id":9041,"date":"2019-08-15T11:59:38","date_gmt":"2019-08-15T16:59:38","guid":{"rendered":"https:\/\/bestofswla.com\/?p=9041"},"modified":"2019-08-15T11:55:06","modified_gmt":"2019-08-15T16:55:06","slug":"missing-a-beat-for-the-moon-landing","status":"publish","type":"post","link":"https:\/\/bestofswla.com\/2019\/08\/15\/missing-a-beat-for-the-moon-landing\/","title":{"rendered":"Missing A Beat For The Moon Landing"},"content":{"rendered":"

How Neil Armstrong Booted A Sulphur Band Off Of National TV<\/strong> <\/em><\/p>\n

By Brad Goins<\/em><\/p>\n

Like many who witnessed the event when it happened, young Sulphur resident Maurice Fontenot was deeply moved when he saw Neil Armstrong become the first person to walk on the moon. \u201cIt\u2019s almost like it was yesterday,\u201d says Fontenot. \u201cIt was such a turning point.\u201d<\/p>\n

\"\"<\/a><\/p>\n

From left: Russ Reynolds, Joe Gwinn,
Kenneth Fontenot, Doug Brooks,
Maurice Fontenot, Mike Allen.<\/p>\n<\/div>\n

These are powerful statements coming from someone who would have good reason to feel a little bitterness about the moon landing. You see, Maurice Fontenot was scheduled to appear on national TV when the moon landing took place. Because Armstrong\u2019s landing pre-empted all TV programming, Fontenot did not appear on the airwaves when all his family and friends expected him to.<\/p>\n

It all started when Fontenot and his brother decided to start a rock band. Fontenot can remember the day the Wild Childs began \u2014 July 15, 1967. He was 17 and his younger brother John Kenneth was 15.\u00a0 <\/span>Both brothers had been active in Sulphur school bands for years. They\u2019d spent the last year learning guitar, and had finally decided to take the leap into performance.\u00a0<\/span><\/p>\n

While Maurice\u2019s younger brother was attracted to some of the more complex rock, such as the Beatles, Maurice was into \u201cTop 40; not so much the English bands.\u201d Maurice favored such now-forgotten bands as Paul Revere and the Raiders and the Grassroots \u2014 bands that were close to the mainstream of rock. He also liked some R&B, notably Sam and Dave and Otis Redding.\u00a0<\/span><\/p>\n

As soon as mother Beatrice heard a band was being formed, she took over the job of booking dates for the band. She did that job for the duration of the band\u2019s existence.<\/p>\n

\"\"<\/a>Other members in the band\u2019s original line-up were Russ Reynolds on lead guitar, Joe Gwinn as lead vocalist and Doug Brooks on drums. Maurice Fontenot played rhythm guitar and brother John Kenneth played bass. All five knew each other well from Cub Scouts. Maurice\u2019s mother was the den mother of the troop.<\/p>\n

In 1968, another guitarist, Mike Allen joined the Wild Childs, bringing its membership to six. In the same year, Fontenot suffered a severe hand injury that obliged him to switch from bass to keyboards.<\/p>\n

Why did band members choose the name \u201cWild Childs\u201d as opposed to \u201cWild Child\u201d or \u201cWild Children\u201d? \u201cIt just flowed,\u201d says Fontenot. \u201cEverybody in the band liked it.\u201d Looking back on the name today, he says, \u201cit didn\u2019t make a lick of sense.\u201d<\/p>\n

Like most bands of the day, the Wild Childs started off very small. Their first gig was at a neighbor\u2019s birthday party. Each band member got $10. Mother Beatrice travelled with them to this party and to every other venue where they played.<\/p>\n

At first, Wild Childs played in Southwest Louisiana. But they felt they were fortunate to get even a small smattering of applause in the area. \u201cAround here,\u201d says Fontenot, \u201caudiences just did not react; not at all.\u201d<\/p>\n

With the lukewarm response the band received in SWLA, members decided to tour the northeastern U.S. and became a show band.<\/p>\n

A Show Band<\/strong><\/p>\n

Instead of performing for audiences the size of those in SWLA venues, the band was now playing for 5,000 to 7,000 a night.<\/p>\n

To become a \u201cshow band,\u201d The Wild Childs received instruction from experts on Las Vegas shows who knew how performers could work an audience.\u00a0<\/span><\/p>\n

Fontenot was told to establish eye contact with each person in the front three rows. These people would then become invested in the show. And when the first three rows were invested, the rest of the audience would follow.<\/p>\n

\u201cKeep driving and driving and driving,\u201d he and the other band members were taught. They were told to bring the audience up then bring it back down, and to keep that process going. \u201cWe weren\u2019t just playing music,\u201d says Fontenot. \u201cWe were performing.\u201d<\/p>\n

It was important to be able to bring the audience up and down. The band found out by experience that it was a bad idea to leave an audience in a frenzy. After one especially energized performance, band members left the venue to see \u201c50 females\u201d gathered around the band\u2019s bus. They appeared to be \u201ctearing clothing off\u201d drummer Doug Brooks. After that, Wild Childs tried to end the show with a mellow crowd.<\/p>\n

Enter Dick Clark<\/strong><\/p>\n

\"\"<\/a><\/p>\n

The airing of Dick Clark\u2019s show was pushed back a week. When it finally hit the airwaves, Wild Childs was back home and a crowd \u201cof hundreds\u201d gathered in Muller\u2019s Department Store to watch the show. The store organized a fashion show\u00a0in honor of the event.<\/p>\n<\/div>\n

In the mid-1960s, when Dick Clark produced Where The Action Is, a weekday rock music TV show, the band Paul Revere and the Raiders performed on the show with great success. Clark went on to form another daily rock show \u2014 Happening \u201868 \u2014 that was hosted by Paul Revere and band mate Mark Lindsay.\u00a0<\/span><\/p>\n

When Happening \u201868 announced it was having an amateur band contest, Fontenot wrote Dick Clark a letter saying he\u2019d like to enter his band. In response, Fontenot got a letter asking for a demo tape. The tape was to include no original material (so that Clark could avoid licensing hassles) and should be 1:30 long.\u00a0<\/span><\/p>\n

The Wild Childs went into Oday Boudreaux\u2019s studio in Sulphur; recorded a short version of the Ohio Players\u2019 song \u201cDown at Lulu\u2019s\u201d for $6; and sent the tape to Clark. After waiting several months, they got a call one Friday telling them they were to fly into Los Angeles on Sunday.<\/p>\n

As they were performing during the three rounds of Clark\u2019s amateur band contest, Wild Childs got to hang out with many of American\u2019s rock \u2018n\u2019 roll elite. Acts they sat around with backstage included Three Dog Night, the Beach Boys, Linda Ronstadt and, of course, Paul Revere and the Raiders. Most of the music performed on the show was lip-synced. But the Beach Boys were on hand to perform a rare live number with The Raiders.<\/p>\n

\u201cWe were a bunch of nobodies in L.A.,\u201d says Fontenot. \u201cBut they all treated us like equals. We came back [to Southwest Louisiana] with a new outlook about what we should act like.\u201d<\/p>\n

Wild Childs won all three rounds. Among the judges who pronounced them the champions were the Monkees\u2019 Peter Tork and the Grassroots\u2019 Warren Entner.<\/p>\n

The band\u2019s $10,000 prize package included Vox amplifiers and Indian mini-bikes that traveled at 45 mph and \u201cgot us into a lot of trouble,\u201d says Fontenot. Perhaps the most important prize was a contract with Mercury Records.\u00a0<\/span><\/p>\n

Performance Postponed<\/strong><\/p>\n

There was only one imperfection in this pretty picture. The show in which the Wild Childs won the contest didn\u2019t air on the day it was supposed to.<\/p>\n

That day was July 20, 1969 \u2014 the same day that Neil Armstrong became the first person to walk on the moon. All television programming was pre-empted so that live coverage of the moon landing could be shown on all networks.<\/p>\n

Dick Clark\u2019s response to the pre-emption was to push the airing of the show back a week. When it finally hit the airwaves, Wild Childs was back home and a crowd \u201cof hundreds\u201d gathered in Muller\u2019s Department Store to watch the show. The store organized a fashion show in honor of the event.<\/p>\n

The entire episode of going through the national band contest and winning it \u201cwas life-changing,\u201d says Fontenot. \u201cWe came back [to SWLA]. Things started to happen for us.\u201d<\/p>\n

One thing that didn\u2019t happen as they wanted it to was Mercury Records\u2019 support of their recordings. \u201cWe got caught in a bad spot with Mercury,\u201d says Fontenot. At the time of the record deal, Mercury had made the commitment to switch entirely from rock music to country.\u00a0<\/span><\/p>\n

When the band went touring, says Fontenot, they sold thousands of copies of their \u201cbig\u201d Mercury single \u201cLove Again.\u201d The single got good rotation on radio stations in Los Angeles, Chicago and New York. But the country-oriented Mercury company refused to do any advertising or promotion for the single. Without that, it was dead in the water. The Wild Childs never managed to chart.<\/p>\n

\u2018I Was Big On A Vocal Band\u2019<\/strong><\/p>\n

Before the Clark show, the Wild Childs dressed in matching outfits, just as many of the bands of the time did. But after band members hung out with some of 1968\u2019s top rock musicians, they adapted the leather fringe jackets and psychedelic bell bottoms of the time.<\/p>\n

\"\"<\/a>The year of 1968 brought major personnel changes to the band. Two vocalists, Joe Wilkerson and Rick Hamberlin, were added. \u201cI was big on wanting a great vocal band,\u201d says Fontenot. At the time, Three Dog Night was churning out hit recordings with an ensemble that featured a large number of singers.<\/p>\n

The Wild Childs also added sound man Sidney Richards as the off-stage mixer. That gave Wild Childs eight members onstage and one member off.<\/p>\n

Fontenot lauds the depth of talent in the band. Of the eight members who performed, seven sang, five could play guitars, three could play keyboards, three could play drums, two could play sax, two trumpet and two trombone. Fontenot remembers stunning audiences by closing shows with a Sly Stone number for which three band members came to the front of the stage and formed a brass section. The wind instruments came out of nowhere.<\/p>\n

The band stayed on a national tour until 1971. Then circumstances began to tear the band apart. One of these was the Vietnam War. Fontenot was drafted. Another member chose to go into the Navy rather than be drafted.<\/p>\n

But another problem was the exhaustion of three years of national touring. \u201cWe were flat wore out,\u201d says Fontenot. For the most part, the band members lived on the Wild Childs bus. \u201cThere were days when you had a choice of eating or sleeping.\u201d<\/p>\n

\u2018Do You Mind If I Quit?\u2019<\/strong><\/p>\n

Eventually some members of Wild Childs would regroup under the name of McKeiver. They would eventually start a second band, Hot Choice, which incorporated some disco when that sound became hot.<\/p>\n

As trained show musicians and instrumentalists, they were successful, earning $1,500 a night. But they played three to five nights a week, traveling as far away as New Orleans and Austin. All this time, Fontenot kept up his full-time work at the plants.<\/p>\n

But eventually, circumstances tore at the band\u2019s fabric again. Fontenot kept thinking about the two kids at home who wondered why they didn\u2019t see daddy more often. Things came to a head one night when a female singer, a bass player and a drummer quit in one day \u2014 all without consulting with each other beforehand.<\/p>\n

Fontenot was worried about taking his doubts to his wife, who had always been a strong supporter of McKeiver and Hot Choice. When he reluctantly asked her, \u201cDo you mind if I quit?\u201d she gave him a big smile and a big hug. Aside from occasional DJ work, Fontenot\u2019s days of performing onstage were over. It was 1979.<\/p>\n

Studio And Video Work<\/strong><\/p>\n

While stage performance had always worn Fontenot down eventually, he\u2019d always enjoyed studio work. As the 1980s began, he completed and released two studio albums for his band. He also made an early music video for HBO. \u201cIt gave me the bug to get into production,\u201d he says.<\/p>\n

\"\"<\/a>He caught the bug so bad that he ordered a $12,500 Ichikawa camera from Japan. He was, he says \u201cdoing well at the plants, but hated them.\u201d He waited a few months to receive the camera in the mail. Then one day, he was laid off at the plant. He came home to find his Ichikawa waiting for him. He and his wife put the camera up in their main room on a tripod. Now, what do we do with it? they wondered.<\/p>\n

One day, a cable technician working in the house saw the camera and asked, \u201cDo you guys do that?\u201d When they said yes, he said he might know someone who\u2019d be interested in their services.<\/p>\n

Through this contact, Fontenot and his wife began making and selling cable TV ads, eventually forming a company called AFV. At first, they had a devil of a time. The ads, for which they charged $4.99 each, just weren\u2019t selling. Fontenot got the idea of raising the price to $10.99 per ad, and they sold out for 10 years. Apparently people had been afraid that they were being offered something for nothing.<\/p>\n

Fontenot eventually moved into outdoors production, handing the production for Ron Castille\u2019s and Cajun Phil\u2019s fishing shows. Fontenot became disillusioned with outdoors shows production companies, which often wanted to have full ownership of the programs\u2019 content while at the same time allowing a program only two commercials per episode to raise revenue. Fontenot saw the whole thing as a recipe for business disaster.<\/p>\n

So he and his second wife Susan Melton started their own show: Bayou Country Outdoors. It\u2019s been running for 26 years and is still going strong.<\/p>\n

\u2018We Played As A Band\u2019<\/strong><\/p>\n

Today, Fontentot is 70. His long career has led him from musical performance to showmanship to recording to video production to television production.\u00a0<\/span><\/p>\n

He believes that when his band came together in 1967, there were 27 bands in SWLA. He thinks there was a tremendous pool of talent. But most of it either fell prey to audiences who weren\u2019t involved or the host of personal conflicts that can destroy bands.<\/p>\n

\u00a0<\/span>Fontenot thinks that over the years, he learned the formula for making a successful band. First, the band owns everything: its instruments, equipment, transportation. Everything.<\/p>\n

Second, it\u2019s essential to find people who are extremely talented but are also able to keep their egos in check.<\/p>\n

In the long years since 1971, five of the original nine members of the Wild Childs have died. Rick Hamberlin (vocals) died of a congenital kidney disease. Russ Reynolds (lead guitar) died of cancer. Mike Allen (second lead guitarist) died of heart disease. Sidney Richard (sound mixer) died in a car wreck. And Joe Wilkerson (singer) died in a freak accident in which his car fell on top of him when he was working on it.\u00a0<\/span><\/p>\n

It should have been some consolation to these people who died so young to listen to their old Mercury single and realize that they were talented and tight enough to play psychedelia about as well as it was ever played.<\/p>\n

After all this time, Fontenot still has an acute sense of what was special about the Wild Childs. \u201cWe never lost a member\u201d due to in-fighting or big egos. \u201cWe played as a band. We were not soloists.\u201d\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How Neil Armstrong Booted A Sulphur Band Off Of National TV By Brad Goins Like many who witnessed the event when it happened, young Sulphur resident Maurice Fontenot was deeply moved when he saw Neil Armstrong become the first person to walk on the moon. \u201cIt\u2019s almost like it was yesterday,\u201d says Fontenot. \u201cIt was [&hellip<\/p>\n","protected":false},"author":3,"featured_media":9042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38,4,2062,2061,125,2063],"yoast_head":"\nMissing A Beat For The Moon Landing - BestOfSwla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bestofswla.com\/2019\/08\/15\/missing-a-beat-for-the-moon-landing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missing A Beat For The Moon Landing - 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