{"id":7593,"date":"2018-04-20T12:00:29","date_gmt":"2018-04-20T17:00:29","guid":{"rendered":"https:\/\/bestofswla.com\/?p=7593"},"modified":"2018-04-20T11:30:11","modified_gmt":"2018-04-20T16:30:11","slug":"whats-song-commercial","status":"publish","type":"post","link":"https:\/\/bestofswla.com\/2018\/04\/20\/whats-song-commercial\/","title":{"rendered":"What\u2019s The Song In That Commercial?"},"content":{"rendered":"

I guess if one were looking for a single symbol of Southwest Louisiana, Community Coffee would do as well as any. Even people who don\u2019t drink it routinely see the logo and coffee dispensers. There\u2019d be few SWLAans indeed who hadn\u2019t picked up a free cup at some event or public gathering place.<\/p>\n

A recent 17-second Community Coffee commercial apparently has people all over South Louisiana asking, \u201cwhat\u2019s the song that\u2019s playing in the commercial?\u201d<\/p>\n

Fortunately, I didn\u2019t have to do much research on this. Someone else did it for me. My wife Nydia, who is usually annoyed by commercials, said she was \u201cintrigued by the haunting melody\u201d in this one. After spending some time on the Google, she told me the song in question was \u201cMon Esprit\u201d by the New Orleans ensemble Sweet Crude.<\/p>\n

The song was probably chosen for the commercial because it has a distinctly South Louisiana sound in its soaring melodies; also, it\u2019s entirely accessible.<\/p>\n

Many Community Coffee drinkers will realize that the lyrics are in French (as are the lyrics of many songs by Sweet Crude, which is actively working to promote the use of French). The lyrical nature of the music masks the fact that some of the lyrics are mysterious and gothic. Take these lines:<\/p>\n

\u00c9coutez le son<\/p>\n

des \u2018tits chaouis<\/p>\n

apres jouer en dehors<\/p>\n

rougarou et zombi.<\/p>\n

I\u2019m going to say that means something like:<\/p>\n

Listen to the sound<\/p>\n

of the little raccoons<\/p>\n

playing outside<\/p>\n

with the werewolf and zombie.<\/p>\n

I find what comes next even stranger:<\/p>\n

On l\u2019a fait pour les enfants.<\/p>\n

On l\u2019a fait pour etre contents.<\/p>\n

We did it for the children.<\/p>\n

We did it to be happy.<\/p>\n

\"\"<\/a><\/p>\n

Sweet Crude<\/p>\n<\/div>\n

Who did what for what children? Sounds a little ominous. One thing we know: Sweet Crude is writing lyrics about stuff a whole lot deeper than \u201cI love Susie and she loves me. It\u2019s as great as it can be.\u201d<\/p>\n

The black and white video for the song is appropriately eerie. As a woman in black does an interpretive dance, a number of well-dressed and coifed women carry a casket through a long, church-like building. After this procession, the casket is laid at the foot of the building\u2019s front steps, where a child stands on top of it.<\/p>\n

You don\u2019t need to let any of this esoteric imagery interfere with your enjoyment of the Community Coffee commercial. Sweet Crude\u2019s music is not sad; it may be a little wistful at times, but it\u2019s invariably upbeat.<\/p>\n

Perhaps its most distinctive characteristic is the degree to which it\u2019s dominated by percussion. Much of this percussion is made up of a fast, rhythmic striking of one drumstick with another. In one video I saw, an ensemble of seven or eight included three drummers. Sweet Crude calls this sound \u201cdrum pop Louisianais.\u201d It\u2019s an exuberant mix of Creole with contemporary folk and jazz and symphonic rock.<\/p>\n

Sweet Crude is getting known throughout North America. They just finished playing at the Philadelphia Museum of art; they\u2019ll play at the N.O. Jazz Fest on April 29; and they\u2019ll travel to Canada for the Ottawa Bluesfest on July 5.<\/p>\n

If you want to hear more than 17 seconds of \u201cMon Esprit\u201d and see the stylish video too, go to sweetcrudeband.com and click the Video button at the top of the page. Your cue will come right up.<\/p>\n

Is This The Worst Column In America?<\/strong><\/p>\n

After Louisiana was ranked the worst state in America by U.S. News & World Report, KPLC-TV ran a story with the headline \u201cLocals don\u2019t believe Louisiana deserved to be ranked worst state in America.\u201d<\/p>\n

In coming issues, I\u2019ll be doing my own story on this topic. I plan to use the headline \u201cI find the locals who don\u2019t believe Louisiana deserved to be ranked worst state in America.\u201d<\/p>\n

And look for my forthcoming story with the headline \u201cMan on the street stories just as boring and uninformative as ever.\u201d<\/p>\n

The Best Of The Brightest\u00a0<\/strong><\/p>\n

Apparently it\u2019s a thing now to do something called a \u201cgender reveal.\u201d Here\u2019s how it works. You gather a couple of dozen sophisticates and use a \u201ccute\u201d way to reveal to them the gender of your soon-to-be-born baby.<\/p>\n

\"\"<\/a>An especially clever couple in Ponchatoula just used a huge adult alligator and a watermelon to reveal their future child\u2019s gender to their elite inner circle. Baton Rouge station WBRZ posted the video of the event.<\/p>\n

I\u2019m not sure who the pregnant woman standing 10 feet from the alligator is, but I\u2019m guessing the man who keeps trying to put the watermelon in the gator\u2019s mouth \u2014 Mike Kliebert \u2014 is the father.<\/p>\n

As country radio plays in the background, a baby \u2014 who, for some reason, is afraid of the alligator \u2014 cries. A female adult comforts the baby, saying, \u201cIt\u2019s OK. It\u2019s OK.\u201d One hears a female adult shout out, \u201cLet\u2019s get this party goin\u2019!\u201d<\/p>\n

When Kliebert finally gets the alligator to bite down on the watermelon, a bunch of blue Jello shoots out. The baby will be a boy.<\/p>\n

As the camera pulls back, one sees that a boy \u2014 maybe 12 years old \u2014 has fallen on his back within 10 feet of the gator. The creature starts walking toward the boy. Someone in the crowd comments, \u201cOh, he\u2019s on the run.\u201d The gator gets within six feet of the helpless youth when Kliebert applies his massive bulk to the reptile\u2019s snout. That\u2019s probably as good a way as any to keep it from biting one of the boy\u2019s legs off.<\/p>\n

It\u2019s just another day in paradise.<\/p>\n

Kliebert works as a tour guide for Kliebert\u2019s Swamp in Hammond, which promotes itself as being \u201cthe self-proclaimed home of the original swamp people\u201d (whatever that means).<\/p>\n

If you don\u2019t believe that all this happened just as I say it did, take a little cyber trip over to KBRZ\u2019s site and watch the video (\u201cWATCH: Couple uses massive gator to reveal baby\u2019s gender\u201d).<\/p>\n

A Law To Bark About<\/strong><\/p>\n

Louisiana\u2019s U.S. Sen. John Kennedy has just had what is by far his biggest accomplishment yet in D.C. He recently filed legislation titled Welfare of Our Furry Friends Act. In case you didn\u2019t notice, the acronym for that act is WOOFF.<\/p>\n

Kennedy was reacting to the fact that in the last year, 18 pet animals have died during United Airlines flights. Kennedy told a congressional task force, \u201cUnited Airlines is promising to put special tags on pet carriers to help flight attendants in the future. I\u2019d rather make it the law that animals aren\u2019t to be treated like an old piece of luggage.\u201d In particular, Kennedy\u2019s bill would make it illegal for a pet to be placed in an overhead bin on an airplane.<\/p>\n

The Life Of A Reporter<\/strong><\/p>\n

On March 21, David Allen, a columnist for the Inland Valley Daily Bulletin of Rancho Cucamonga, Calif., posted this Tweet: \u201cThe life of a reporter, in one paragraph.\u201d Under the Tweet appeared a photo of a paragraph in a newspaper story that had been circled. The paragraph read:<\/p>\n

\u201cIn a brief phone conversation, Cohen said questions should be submitted by email. He did not respond to an email.\u201d<\/p>\n

OMG!<\/strong><\/p>\n

Is something happening that might cause people to get off Facebook? OMG! I just don\u2019t think I could stand that. I mean, I don\u2019t go on the thing myself. But I fully understand that Facebook is a social network that\u2019s right on the pulse of the intellectual and cultural discourse that drives American and international folkways and dialogues and emojis and stuff. It sure would be a shame if anything bad happened to it.<\/p>\n

On the bright side, if something should happen to Facebook, we\u2019ll still have smartphones, flatscreen TVs, Candy Crush Soda Saga and Judge Judy.<\/p>\n","protected":false},"excerpt":{"rendered":"

I guess if one were looking for a single symbol of Southwest Louisiana, Community Coffee would do as well as any. Even people who don\u2019t drink it routinely see the logo and coffee dispensers. There\u2019d be few SWLAans indeed who hadn\u2019t picked up a free cup at some event or public gathering place. 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